To create a "dialling" cell in Fast Dial

Right click on the Fast Dial page

You will see add

To make a dialing cell select bookmark

This will take you to the properties menu.
Add your URL and hit ok and you will have a dialing cell.

Fast dial will automatically take a snapshot of the URL page which will then be seen in the cell as the picture/logo.

To add a logo (instead of the snapshot) right click on the cell
Properties/Advanced and browse for your logo on your hard disk.

To add a background to your Fast Dial page
Right click Fast DIal page

Preferences/Page/Image

and browse on your hard disk for the background to add to your fast dial.