To create a "dialling" cell in Fast Dial
Right click on the Fast Dial page
You will see add
To make a dialing cell select bookmark
This will take you to the properties menu.
Add your URL and hit ok and you will have a dialing cell.
Fast dial will automatically take a snapshot of the URL page which will then be seen in the cell as the picture/logo.
To add a logo (instead of the snapshot) right click on the cell
Properties/Advanced and browse for your logo on your hard disk.
To add a background to your Fast Dial page
Right click Fast DIal page
Preferences/Page/Image
and browse on your hard disk for the background to add to your fast dial.