Hey! Recently, I thought about how to present my product so that people buy it. I have found dozens of good books and hundreds of articles on the subject that give the same advice. But they are no longer relevant. I've highlighted some really cool tips for myself. One of them is modeling the impact of a product on a person's life. We show the client, using an application or an Excel spreadsheet, how their life will change if they buy our product. At best, it takes months to collect this data and format it into a clear interface...
Please share sources where I can research this issue. In addition to introducing the product to the local market, I am also interested in market access.